Responsibilities
Art Direction, Design, Photography, Storyboarding and Stop Motion.
Notes
While at T3, we took on Mobile Loaves and Fishes (MLF) as a pro bono client. The Austin-based nonprofit provides food, clothing and homes to the homeless, and was looking for a way to raise awareness about homelessness and the mission of the organization. The goal was to create a campaign to raise donations by 5%.
The “I Am Here” campaign raised donations by 33% from the previous year, bringing in about $1M in publicity value and $606,000 in donations to feed and clothe Austin’s homeless. It was an incredibly fulfilling project that, within 48 hours, put Danny Silver and his wife Maggie, a local homeless couple, into a home.
An accompanying PSA spot for the MLF "I Am Here" campaign completed at T3.
Concept, Art Direction, Photography, Design & Stop Motion.
Mobile Loaves & Fishes (MLF), an Austin-based nonprofit that provides food, clothing and homes to the homeless, was looking for a way to break through that barrier of invisibility, raising awareness about homelessness and the mission of the organization.
I was fortunate to work with T3 on the Billboard and PSA of this pro-bono campaign. It was an incredibly fulfilling project that ultimately raised national awareness for MLF's mission and put Danny Silver and his wife Maggie, a local homeless couple, into a home.